TOURISM AND HOSPITALITY
ABOUT THE PROGRAM
For active and motivated people who love travel, communication and new acquaintances, who are able to quickly make decisions, who want to open their own business and be successful in the field of tourism and hospitality. The program harmoniously combines theory with practice, focuses on the business aspects of the tourism and hospitality industry and covers the most necessary topics for successful work: from marketing, economics and digital technologies to managing a tourism business or hotel and promoting tourism services
- lectures and master classes from well-known practitioners and managers of the tourism and
hospitality market, foreign partners
- international internships and practices in tourism centers
- additional certificates to the diploma to increase competitiveness in the labor market and quick
employment
- hikes with full tourist equipment, excursions to natural and industrial sites
Our teachers have the key competencies you need to deeply understand the structure of the industry, teach you to think creatively and make non-standard decisions. Students will be able to analyze the impact of tourism on the economic, socio-cultural and physical environment and develop strategies focused on the sustainable development of the industry and quality service for the consumer!
- to analyze the tourism and hospitality market, as well as business processes to create a successful competitive enterprise
- develop a quality tourism product / service and a range of hospitality services
- manage the processes of providing quality services to the consumer with a focus on high service
- open your own enterprise / business, develop its strategy and consistently achieve the implementation of goals and objectives
- to manage the personnel of your enterprise, forming a corporate culture aimed at forming a cohesive team
- in the tourism business: tour operator, travel agent, air travel agent, tourist information center,
- in the state structure and professional associations: tourism management department, Kazakhstan Tourism Association and other professional associations
- in the hotel business: hotels, hotels, hostels, camp sites, beach recreation companies, mountain resorts, holiday homes, etc.
PROGRAM DETAILS
- Customer Service
- Tourism and Gastronomy
- Event Management in Tourism
- Tourism Marketing
- Tour Operations and Travel Agency Management
- Tourist Product Development, Sale and Promotion
- Hospitality Marketing
- Food Industry
- Standards and Certifications
- MICE-Tourism (Meetings, Incentives, Conferences and Exhibitions)
- Geo-politics and Economics of Tourism
- Tourism Organizations
- Tourism Destinations and Community Management
- Summer internship program in Kazakhstan in year two
- International internship in France or other EU countries in year three
- Internship in Kazakhstan in top hotels and restraurants in year three
- Consulting project for startup or touristic enterprise
- Research thesis supervised by experienced mentors at Narxoz and La Rochelle
- Case study or creative startup project