B.A. SPECIALIZATION IN MARKETING

ABOUT THE PROGRAM

This program is for communicative and stress-resistant people with analytical skills and ability to generate ideas. Our program prepares students to become an important link between the organization and its client base, thereby increasing the company's revenue. You will get the opportunity to solve real business problems and problems, do internship in the largest organizations of the country, take part in international competitions, get training at a partner university and get acquainted with experienced marketers. Our graduates are in demand both in business and non-profit organizations.
Upon the graduation you can
  • organize and conduct marketing research
  • analyze competitors' products, as well as consumer tastes and preferences
  • identify brand advantages over competitors
  • promote the brand in the market using all existing methods: from simple advertising to event marketing
  • evaluate the effectiveness of public relations campaigns
  • develop and manage communication strategies
  • participate in the development of a product marketing system

About the program curriculum

BUSINESS SCHOOL REQUIRED CORE COURSES
  • Business Quantitative Methods
  • Managerial Economics
  • Fundamentals of Financial Accounting
  • Accounting for Decision Making
  • Principles of Finance
  • Principles of Management
  • Principles of Marketing
  • Leadership Communication Skills
  • Organizational Behaviour
  • Corporate Governance and Law
  • Futures Studies and Foresight
MAJOR CORE COURSES
  • Consumer Behaviour
  • Marketing Research
  • Integrated Marketing Communications
  • Marketing Strategy
MAJOR ELECTIVE COURSES
  • Sales Management
  • Brand Management
  • Interactive Marketing and Machine Learning
  • Digital and Social Media Marketing
  • Entrepreneurial Marketing
  • B2B Marketing
  • Global, Ethical and Sustainable Marketing
  • Consumer and Marketing Analytics
INTERNSHIP AND DIPLOMA PROJECT
Students at their third and forth year can use the acquired knowledge and skills in practice by doing internships in various companies and in the final Diploma project, following one of the 3 directions:
  1. Consulting project for local startup or tech enterprise
  2. Research thesis supervised by experienced professors of Narxoz University
  3. Case study or creative startup project
HOW TO APPLY, please see