ВЕРСИЯ ДЛЯ СЛАБОВИДЯЩИХ

Marketing

ABOUT THE PROGRAM

  • The educational program «Marketing» is aimed at the formation of professional competencies in the field of management marketing concept of the enterprise. The ability to think outside the scope, creatively, when making decisions in the field of building marketing tasks in a dynamically changing external environment and market conditions.


    Our program prepares students to become an important link between an organization and its customer base, thereby increasing the company's revenue. You will have the opportunity to utilize your skills in solving real problems and business problems, to do an internship in the largest organizations of the country, to participate in international competitions, to study at a partner university and to get acquainted with experienced market experts.


    Digital marketing plays a significant role in business development, in the modern economic community it is necessary to use all the possibilities of media channels to compile analytics, monitor the user audience and implement creative ideas of the company. Graduates of this educational programme will master the tools of content marketing, advertising on trading platforms, SMM and email marketing.


    Upon graduation, specialists of this professional area will be in demand in all industries and sectors of the economy.

Ratings and accreditations
  • CEEMAN – International Association for Management Development in Dynamic Societies, Slovenia (institutional accreditation)
  • IAAR – Independent Accreditation and Rating Agency, Kazakhstan
Upon the graduation you can start your career in:
  • In marketing department of local and foreign companies of all forms of ownership
  • in project activities
  • develop your own business
  • in marketing, advertising, digital, PR agencies 
  • in consulting companies
  • The educational program «Marketing» takes the VІ place out of 14 programs of universities in Kazakhstan, in the rating of the National Chamber of Entrepreneurs «Atameken», compiled jointly with the Ministry of Education and Science of the Republic of Kazakhstan

Curriculum information

The main courses of the school
  • Informational-communicational technologies
  • Introduction to Economics
  • Academic research
  • Statistics
  • Business ethics
  • Business Communications
  • Managerial Economics
  • Accounting for Decision Making
  • Principles of Management
  • Principles of Marketing
  • Calculus for Economics and Business
  • Principles of Finance
  • Quantitative Methods for Business
The main courses of the specialty

  • Entrepreneurship
  • Organizational Behaviour
  • Consumer Behavior
  • Service Marketing
  • Corporate business law
  • Digital Marketing
  • Strategic management
  • Marketing Management
  • Marketing research
Elective specialty courses
  • Sales management
  • B2B Marketing
  • Logistics
  • Integrated Marketing Communications
  • Brand Management
  • Tourism Marketing
  • Bank Marketing
Internship and Diploma project

Students at their third and fourth year can use the acquired knowledge and skills in practice by doing internships in various companies and in the final Diploma project, following directions:
  • research project
  • industrial-profile project
  • interdisciplinary project
  • Case Competition or creative Start-Up project