Marketing (MSC)
ABOUT THE PROGRAM
- Marketing is a dynamic and exciting area of business study; an ever-growing industry in which masters of marketing are in demand who can manage marketing activities and competitive advantages through modern innovative methods, tools, and digital technologies in a turbulent environment, both on the national and global markets.
If you have spent years studying the market conditions and identifying new directions for business development, then you may be experiencing a sense of stagnation and yearning for new changes in your life. For many, the solution to this problem is career growth or a change in the direction of activities in related activities. In today's business world, career growth requires a competitive education to meet the ever-growing needs of leadership. To speed up these challenges, many professionals return to university to pursue a Master of Economics in Marketing.
The Master's program aims to explore more advanced marketing concepts and best business marketing management cases from brand and sales management to digital marketing and product development. Also, after completing the scientific and pedagogical master degree in educational program «Marketing» at the University of Narxoz, you can enter the PhD program.
What is provided:
- lectures and masterclasses from renowned marketing practitioners and foreign partners;
- study of best practices in the field of marketing based on consideration of foreign and domestic business cases, situational tasks, and role-playing games;
- design work based on our own marketing research;
- developing experience in international business and marketing management in multinational and global companies;
- individual career coaching and leadership development;
- a successful career in one of the most dynamic and creative areas of the business world with a high pay;
- developing research skills and gaining career opportunities as a teacher of a higher education institution.
Upon the graduation you will be able to:
- conduct marketing research of the domestic and world market conditions;
- manage consumer behavior, customer loyalty, and stakeholder loyalty based on an understanding of their psychology;
- manage the marketing of innovation;
- develop comprehensive promotion strategies combined with new media and digital technologies;
- manage digital marketing, e-commerce, logistics, and sales;
- design and implement marketing strategies that meet the changing needs of the company and its customers;
- manage the company's competitive advantages based on the principles of sustainable marketing to develop its export potential and enter the global market.
Career
As a graduate of the Master of Science in Marketing program, you will be able to build a successful career in various sectors of the economy, from international giants to entrepreneurial startups; in particular, you will be able to work in:
- the marketing department of foreign and domestic companies in the public, private or non-profit sectors;
- marketing, advertising, consulting, digital, PR agencies;
- do business and develop your own business.
Internship and master's thesis
According to the curriculum, students would be trained in pedagogical practice in the first year of the programme. During the second year of the studies master’s degree students would have a research practice based on a business partner.
Program Details
Language of instruction – Kazakh, Russian, English
Duration of training:
2 years - scientific and pedagogical direction
Ability to enter programs PhD
Duration of training:
2 years - scientific and pedagogical direction
Ability to enter programs PhD