PUBLICATIONS

Narxoz BBA student Yeskender Amanbayev and his mentor Prof Sanam Mirzaliyeva led the development of the case research at SRCC to understand how religion can influence family business. For theorization, we collaborated with Dr. Nurlykhan Aljanova of the Religion and Cultural Studies Department of Al Farabi Kazakh National University, Kazakhstan. The Case is published by SCOPUS Indexed SAGE Journal:

• Amanbayev, Y., Aljanova, N., Mirzaliyeva, S., & Ghosh, A. (2021). Religion as a Dominant Logic for Entrepreneurial Activities: Theorizing the Dynamics in and Around ‘We’d Meat Burger, Kazakhstan’. South Asian Journal of Business and Management Cases, 10(3), 287-302. [https://journals.sagepub.com/doi/abs/10.1177/22779779211036507]

Narxoz member Yelena Krupina, Yuliya Polozhentseva and international intern Aditee Prabhakar developed studied the simultaneous M&A of three banks by Kazakhstan’s ForteBank. This M&A is arguably the only instance (in the global banking sector of simultaneous M&A of three bank). The Case is released in English and Russian by The Case Center, UK:

• Krupina, Y., Polozhentseva, Y., & Prabhakar, A. (2021). Small Steps or a Big Jump: The M&A Dilemma at ForteBank, Kazakhstan [https://www.thecasecentre.org/products/view?id=180351]

Narxoz faculty of Entrepreneurship Dr Madina Subalova and SRCC Director Anjan Ghosh traveled to India and conducted research in collaboration with two management students from India to understand the enactment and influence of dominant logic on entrepreneurial activities. They conducted research on one of the leader textile companies of India known for its traditional Indian fashionwear. The Case is published by SCOPUS Indexed SAGE Journal:

• Biswas, S., De, S., Subalova, M., & Ghosh, A. (2021). A Process Model of Leveraging Survival Crisis Towards Building Innovation as Core Competence: Theorization from the Journey of a Textile Firm. South Asian Journal of Business and Management Cases, 10(3), 243-259. [https://journals.sagepub.com/doi/abs/10.1177/22779779211037084]

Developed by SRCC associate researchers Polozhentseva, Yuliya; Kazybekova, Ulzhan; Subalova, Madina; Ghosh, Anjan develops insights into the internal and external challenges faced by social media creative enterprises. Through its ethnographic study on JokeAsses - one of the leading youtuber enterprise in Central Asia – the case surfaces various facets of managing a social media organization. The case is published by a SCOPUS indexed Emerald Journal:

• Polozhentseva, Y., Kazybekova, U., Subalova, M., & Ghosh, A. We or I? Survival and Success Challenges Jokeasses. Emerald Emerging Markets Case Studies [DOI: 10.1108/EEMCS-03-2021-0085]